飢餓積
飢餓積（Hungry Jack's）係漢堡王喺澳洲嘅連鎖餐廳品牌，由澳洲商人Jack Cowin名下嘅Competitive Foods Australia全資擁有。飢餓積擁有漢堡王/飢餓積餐廳品牌喺澳洲嘅特許經營權，亦會再授權畀其他澳洲本地嘅營運者，對佢哋亦有品質控制嘅工作。而家飢餓積有超過400個據點。
漢堡王去到澳洲變成飢餓積嘅原因，係因為當Jack Cowin引進漢堡王登陸澳洲嘅時候，發展漢堡王（Burger King）嘅商標已經被阿德萊德一間外賣店註冊咗[1][2]。而飢餓積喺澳洲嘅第一間餐廳，就喺1971年4月18號喺珀斯設立[3]，之後佢哋喺10年內，喺三個州開設咗26間分店。喺1981年10月，佢哋喺雪梨商貿區利物浦街（Liverpool Street）同佐治街（George Street）開設佢哋喺新南威爾斯州嘅第一間分店。喺1986年，佢哋收購咗11間Wendy's嘅分店，冇幾耐亦改名做飢餓積[4]。
參考[編輯]
- ↑ Andrew Terry; Heatrher Forrest (2008). "Where's the Beef? Why Burger King Is Hungry Jack's in Australia and Other Complications in Building a Global Franchise Brand". Northwestern Journal of International Law and Business, 2008. 28 (2): 171–214. ISSN 0196-3228.
- ↑ AP Wire (2 June 2003). "Burger King slips into Hungry Jack's uniform". the Sydney Morning Herald. 喺2008-03-08搵到.
Burger King Corp's new management said on Friday it was ceding the Australian market to the Hungry Jack's brand, dissolving a convoluted relationship that at one time went to court in a franchising dispute.
- ↑ Restaurant Business (30 May 2003). "Burger King Re-flags Australian Stores". All Business Your Small Business Advabrage. AllBusiness.com. 原著喺2012-01-14歸檔. 喺2007-09-29搵到.
Mr Cowin bought the Australian franchise for Burger King from the chain's then-owner, Pillsbury Co. But because the Burger King name was already registered in the country, Cowin used a Pillsbury pancake-mix brand, Hungry Jack, for his stores."; "Hungry Jack's was BK's original franchisee in Australia, but the company could not use the Burger King name at the time because it was already trademarked.
- ↑ "Hungry Jack's: About Us". Hungry Jack's Online. 喺18 July 2012搵到.
