# 易搵度捷思法

## 引述

1. "Availability Heuristic". Oxford Reference.
2. （英文） 易搵度捷思法，DecisionLab
3. Pachur, T., Hertwig, R., & Steinmann, F. (2012). How do people judge risks: Availability heuristic, affect heuristic, or both?. Journal of Experimental Psychology: Applied, 18(3), 314.
4. Esgate, Anthony; Groome, David (2005). An Introduction to Applied Cognitive Psychology. Psychology Press. p. 201
5. Dale, S. (2015). Heuristics and biases: The science of decision-making. Business Information Review, 32(2), 93-99.
6. Siegrist, M., & Árvai, J. (2020). Risk perception: Reflections on 40 years of research. Risk analysis, 40(S1), 2191-2206.

## 註釋

1. 至於「易諗度」呢個概念要點樣操作化，可以睇睇記憶提取反應時間
2. 可以睇睇習慣化

## 參考

• McAlaney, J., & Benson, V. (2020). Cybersecurity as a social phenomenon. In Cyber influence and cognitive threats (pp. 1-8). Academic Press，呢篇文講緊電腦保安方面嘅工作可以點樣運用社會科學知識，當中有提到易搵度捷思法，主張人類可能會因為「電腦病毒入侵電腦系統」呢樣嘢唔容易喺腦入便想像，而過度低估呢啲嘢發生嘅風險。
• Nazlan, N. H., Tanford, S., & Montgomery, R. (2018). The effect of availability heuristics in online consumer reviews. Journal of Consumer Behaviour, 17(5), 449-460.
• Schwarz, Norbert; Bless, Herbert; Strack, Fritz; Klumpp, Gisela; Rittenauer-Schatka, Helga; Simons, Annette (1991). "Ease of retrieval as information: Another look at the availability heuristic". Journal of Personality and Social Psychology. 61 (2): 195-202，呢場心理實驗提供咗證據，指易搵度捷思法係源自「記憶有幾易回想返起」多過「諗得返起幾多噉樣噉樣嘅記憶」。