策略

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策略粵拼caak3 loek6英文strategy希臘文στρατηγία,「stratēgia」[1])係指喺有不確定性之下,用嚟達到一個或者多個目標嘅高層次計劃,即係所謂嘅「兵法」。策略相對於戰術(tactics):喺場一對一嘅對局當中,雙方都有若干個可能採取嘅行動,其中一個行動係所謂嘅戰術(用嚟達到短期目的嘅實質行動),而策略係指其中一方對於「整體嚟講,應該點樣達到目的」嘅宏觀計劃,例如家陣有個玩家玩緊一隻射擊遊戲(或者一個士兵打緊仗),佢嘅計劃係「盡可能喺對手留意唔到嗰陣移到對手側面,並且進行側擊」,而當佢喺某個時間地點撞到一個對手,佢採取嘅行動係「移去對手側面,進行側擊」-嗰個計劃係佢嘅策略,而嗰個行動就係佢嘅戰術。一個策略會講明行動者有啲乜戰術要用,以及呢啲戰術分別要喺乜嘢時候使用[2][3][4]

制定一套策略嘅步驟大致如下:思考者首先要搞清楚自己目的係乜,然後再了解個形勢同手上有乜資源,跟手諗吓喺呢個形勢下,有乜嘢行動(戰術)偏向對自己達到目的有利,再指定喺真係執行策略嗰陣,要點運用呢啲戰術;而喺真係執行個策略嗰時,思考者要有能力可靠噉行佢啲戰術[5][6][7]

睇埋[編輯]

參考書[編輯]

  • Burgelman, R. A., & Andrew, S. (2001). Strategy is destiny: How strategy-making shapes a company's future. The Free Press.
  • Freedman, L. (2015). Strategy: A history. Oxford University Press.
  • Kvint, V. (2015). Strategy for the Global Market: Theory and practical applications. Routledge.
  • Waddington, C. H. (2014). The strategy of the genes. Routledge.

[編輯]

  1. στρατηγία, Henry George Liddell, Robert Scott, A Greek-English Lexicon, on Perseus.
  2. Freedman, Lawrence (2013). Strategy. Oxford University Press.
  3. Porter, M. E. (1996). What is strategy. Published November.
  4. Strategy Vs. Tactics: The Main Difference & How to Track Progress Of Both.
  5. Freedman, L. 2015. Strategy: a history. Oxford: Oxford University Press.
  6. Mintzberg, Henry and, Quinn, James Brian (1996). The Strategy Process: Concepts, Contexts, Cases. Prentice Hall.
  7. The 10 Ingredients That Every Strategy Should Have. Forbes.